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| Image source: Adobe Firefly |
With the launch of OpenAI's ChatGpt last year, artificial intelligence has become a hot topic and has prompted major companies to invest heavily in researching and developing their own AI products. There are now numerous AI-based tools on the market, including text-to-image generation AI tools, which have become famous tools for creators looking to improve their work efficiency.
But what about Adobe, like most creators, I am very curious about what kind of surprises Adobe will bring to us. Recently, Adobe announced that it will soon launch a new AI product called Firefly, which will be integrated into its Creative Cloud series of products as an auxiliary tool for artistic creators.
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| screenshot from: adobe |
According to Adobe's official demo video, Firefly will be an "all-in-one AI model" that provides AI-generated and modified services for a variety of content, including image modification, audio generation, video editing, 3D texture generation, brushes, vector graphics, and more. These services have been tailored to Adobe's usage scenarios and developed for the needs of professional users.
For example, users can use AI tools to select parts of an image for modification and generate vector graphics that can be modified from drafts. In addition, Adobe claims that AI technology can be used for video editing, and in the official demo, users can change the video background with just one click using a text prompt. Adobe also states that users can use Firefly to achieve more complex effects in After Effects.
What sets Firefly apart from other AI tools on the market is its ability to process 3D assets, an area that currently lacks commercial generative AI products. Unlike products that focus on "text to image of large the images," Adobe has chosen a different path and positioned Firefly as a "creator's assistant." Adobe emphasizes that the appearance of the Firefly model is not aimed at replacing creators but at helping them improve efficiency and output quality.
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| image source: adobe |
In terms of copyright, Adobe has stated that it will use a series of methods to ensure content security to the greatest extent possible. The company's first beta model of Firefly uses a training dataset from the Adobe Stock material library, public domain content, and publicly available copyright content, and does not involve commercial copyright disputes. Adobe will also consider joining incentive plans to ensure that users can obtain economic benefits from submitting training materials and promote the promotion of metadata identification symbols that prohibit AI crawling with international organizations.
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| image source: adobe |
Although Firefly may be a little late to the game compared to predecessors like Stable Diffusion and DALL-E, the product's versatility, and convenience, as demonstrated in the pre-launch demo video, are unmatched by most AI tools currently on the market. While Firefly is still in the testing phase, some basic functions, such as text-to-image generation, have also been made available for users to experience. Users who wish to experience it in advance can apply on the Adobe official website.
In conclusion, AI generative technology is still in its early stages of development, and Firefly is set to be a game-changer in the field of image creation. With its advanced features and user-friendly design, Firefly is sure to be a hit with professional creators looking to improve their efficiency and output quality. While we wait for the complete version to be released, it's clear that AI generative technology is a trend that users must pay attention to.
